From case size to cultural narrative, showcase revealed an industry repositioning itself around knowledge, rarity, and emotional resonance.

19th-century Chinese game has entered the mainstream cultural conversation, alongside a renewed focus on questions of authenticity.

Re-entry strategy targets premium consumers as sentiment toward Chinese brands improves and retail conditions stabilize.

Store closures, craft investment, local partnerships, beauty entry points, and emotional service — the moves defining how brands can earn relevance.

Newly launched House of Wonders initiative backs the Shanghai-founded fashion group as it eyes global expansion.

Seven months into his tenure, the new boss outlines a midterm margin doubling, debt reduction, and a reset of the fashion house’s full product portfolio.

The couturier reveals how ditching wholesale has led to unprecedented business success and an A-list roster of clients.

CEO Céline Talabaza reveals how the brand’s Nobel Prize-worthy chemistry translated into a global beauty strategy.

The Majid Al Futtaim exec reveals how retail hubs like Mall of the Emirates are integrating cultural touchpoints like Chinese New Year into their year-round strategy.