A Kylie Jenner campaign, a return to H&M and widening losses are testing the brand’s identity. In China, the reaction is far quieter.

China’s beauty labels are turning to sportspeople for credibility, product relevance and access to fast-growing outdoor lifestyles and communities.

Jensen Huang’s alleged affair draws scrutiny, but Chinese shoppers are tracking his purported paramour’s outfits, prompting merchants to sell pink-dress lookalikes.

Strong sales mask rising traffic costs, tighter margins and a tougher battle to turn promotion-driven demand into loyalty.

‘Our commitment to China is stronger than ever, and we are proud to have already signed for the 10th edition of CIIE next year.’ Vincent Boinay, President of L’Oréal North Asia and CEO of L’Oréal China, talks about where L’Oréal’s China journey goes next.

Seven years on, L’Oréal’s BIG BANG has evolved from a beauty tech competition into a platform helping startups commercialize innovations and access global markets.

A rising supply of secondhand Birkins is shrinking the bag’s resale premium over retail, which raises doubts about the scarcity strategy behind Hermès’ success.

Bain finds luxury buyers now value self-fulfillment more than status. Hermès, Coach and Six Senses show how brands can sell connection while keeping the object rare.

The couturier behind Rihanna’s Met Gala gown discusses dressing Ivanka Trump, why AI cannot replace imagination, and the patience Chinese brands need to compete internationally.