As milk tea becomes an everyday ritual, Chinese beverage brands are competing not just for collaboration buzz but for more distinctive, lasting cultural identities.

After performing at Jing 100 in Shanghai, the Garlica Princess talks Gong Li, a Balenciaga dream and why true luxury now means taking time to appreciate craft.

With 20% price hikes planned for top models, Porsche must convince clients they’re getting a better car, not just a bigger bill.

As China’s medical aesthetics market grows, the face is becoming a luxury category of its own. But consumers aren’t looking for imported beauty ideals.

Greater China grew 34.4% in Virtuoso’s 2026 network sales, the fastest growth of any region. “Emotional value” is now driving how that money moves.

The luxury industry thinks wealthy travelers want transformation. But what if they want something more ordinary and fundamental?

Through high-performance weather protection and diverse brand collaborations, GORE-TEX® helps consumers feel more confident pursuing the lifestyles they value.

Turning founder Ermenegildo’s daily memories into a collection of six scents, the Italian house pivots from licensing to intimate, story-led perfumery.

At the Asia Perfume Show 2026, fragrance brands from China to the Philippines demonstrated fresh approaches to gourmand, performance, and brand expansion.

Songmont, Keigan and The Beast Home turned exhibitions into immersive worlds of Shanxi pagodas, Shanghainese mahjong and longtang laundry lines, exporting identity alongside product.