Search Results: "sina weibo"
Sina Weibo Hit with Video-Streaming Ban from China Regulators
The popular platform, whose video streaming services have been gaining momentum with luxury brand KOLs in China, is one of three sites targeted in the latest online content crackdown. Read More
Fake Holidays, Hot Moms, And Angry Birds: The Top 5 Sina Weibo Luxury Campaigns Of 2013
See which social media marketing projects made the cut in Jing Daily's year-end list. Read More
Now You Can Buy A (Smart) Car On Sina Weibo
One month after launching its WeiboPay service and partnering with China's leading budget smartphone maker Xiaomi to sell its MI2 device, today Sina Weibo launched a new campaign to sell… Read More
IWC Promotes New Beijing Flagship With Sina Weibo Competition
Fresh off its recent boutique opening at Pacific Place in Hong Kong, on November 22 Swiss luxury watchmaker IWC Schaffhausen opens its latest flagship at Beijing's new Parkview Green mall. Read More
With Kris Wu & Other Idols Tainted, What’s Luxury’s Next China Strategy?
Top-tier idols were powerful marketing tools in China until scandal struck. So what are some smart future strategies for luxury houses? Read More
Will Dolce & Gabbana Ever Redeem Itself in China?
Will Dolce & Gabbana ever redeem itself in China? It doesn’t just depend on the fashion world; the entire society must forgive the brand. Read More
8 Ways E-commerce Influencers Court Consumers in China
Influencers are a powerful linking role in the e-commerce sales funnel, but it’s important to understand the variety of formats and techniques they use. Read More
Which Platform Will Be China’s YouTube for Vloggers?
While major players such as Tik Tok are already carving up the short video streaming space, the battle for China’s vloggers is still heated. Read More
Dunhill Set to Expand in China Travel Retail Market
Richemont-owned luxury brand Alfred Dunhill is primed for expansion in the Asia Pacific travel retail market. Read More
The New Logo-Restyling Mania. A Risk or an Opportunity in China?
It's not the logo that makes the difference and opens the road to success for luxury brands. It's the authenticity of the whole brand. Read More
