Search Results: "digital marketing"
The Winners and Losers in China Digital Marketing This Week
We analyze luxury brand campaigns from JNBY, L'Oreal, and Karl Lagerfeld. Read More
Luxury Brands Digital Marketing That Worked in China During the COVID-19 Crisis
COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More
Trends in Digital Marketing in China
Digital marketing trends change so quickly in China that it's been hard for Western brands to keep up. Here's what's trending with cutting-edge companies. Read More
Chinese Whispers: Dior Utilized Huawei’s Digital Marketing Platform for Latest Runway Show, and More
The French luxury powerhouse Christian Dior became the first mega luxury brand in China that utilized Huawei's digital marketing service. Read More
Digital Marketing Leaders Summit, Hong Kong 2018
The Digital Marketing Leaders Summit will bring together 120+ digital leaders and pioneers across industries to showcase their success stories and exchange insights on essential topics including: Digital Transformation, Content… Read More
Budgeting for Digital Marketing in China, Explained
Do you believe that marketing costs in China should be cheaper than in the West? Here are a number of industry experts to share why you might need a larger… Read More
The 6 Major Disruptions to Chinese Digital Marketing in 2017
From Weibo and live streaming to influencers and Mini Programs, we’re giving you the complete rundown on the top six Chinese social media trends of 2017. Read More
Why Michael Kors’ Shanghai Party is a Killer Digital Marketing Campaign
"The Walk", Michael Kors' latest star-studded marketing campaign, is digitally-innovative and technologically-advanced in driving online engagement with Chinese consumers. Read More
Fendi, the ‘Incremental Innovator,’ to Focus Digital Marketing Efforts on China
Fendi's chief executive, Pietro Beccari, reveals in an interview how influencers and digital marketing have given the brand new appeal to young audiences. Read More
Digital Marketing & Strategy Innovation Summit
This summit brings together a wealth of experience from a variety of Digital, Marketing and Strategy leaders, providing an in-depth and truthful look at the different industries they represent, so… Read More
