Taking Advantage Of China’s $80 Billion Wedding Industry

With weddings now big business in China, brands large and small continue to look to the $80 billion industry for new opportunities. Recently, “Thoughtful China” took a look at China’s changing attitudes towards love, dating and marriage, and what they mean for domestic and international companies, speaking with Rebecca Ip at Tiffany & Co., Patrick Behrens at The Peninsula Shanghai, BBH China’s Christine Ng, Ijie.com Editor Jin Tingting and Chinese trend analyst Mary Bergstrom.

Business & Finance / Economics / Interview / Investment / Lifestyle / Video
by Jing Daily
Tag: consumerism,peninsula shanghai,shanghai,thoughtful china... , More
Headlines
Armani's China initiatives, including store openings and e-commerce, have paid off despite the country's slowing retail growth.
China's luxury market is too diverse to be thought of as a monolithic whole, argues columnist Michael Zakkour.
At this year's Cannes Film Festival, Fan Bingbing gives international brands such as L'Oreal, Chopard, and Louis Vuitton publicity in both China and abroad.
As the growth of China's luxury market moves into single digits, those searching for a single cause must look beyond the government's anti-extravagance campaign.
As the fashion market becomes more competitive amidst a slowdown, brands must pay close attention to Chinese consumers' evolving requirements.