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Chinese Shoppers Have Gone Mobile. So Should Brands
As netizens in China spend less time on PCs, increasingly plugged into their tablets and smartphones...
2013 Outlook: Premium Brands In China Can’t Ignore WeChat
For premium brands, mobile is now the key to reaching China's tech-savvy, young consumer: not only t...
Cadillac’s China Ambitions May Lure Younger Crowd
While it may seem that Cadillac's China expansion plan is aimed at converting an older, wealthier cr...
Coach Set For China E-Commerce Launch: Is It A Game-Changer?
To explain the benefits of its online store, Coach included "10 reasons" consumers should shop onlin...
For Luxury Brands, Is Weibo Still Worth It?
For luxury brands hoping to capture the hearts and minds of younger Chinese consumers, for the last ...
For Luxury Brands In China, WeChat Is The Place To Be
One of the hottest topics in the China digital marketing world is the potential for WeChat, the worl...
