What Do Changes In China’s Digital Landscape Mean For Luxury Brands?
According to columnist Renee Hartmann, there are several ways in which luxury brands can maximize th...
China: The Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through April 23, ...
Cadillac Takes Bold Steps To Appeal To Chinese Drivers, But Will They Respond?
Already in the midst of an aggressive digital marketing push in China, American premium automaker Ca...
From Follower To Member: The New Chinese Revolution In CRM And Mobile Marketing
In Western countries, online traffic is moving from Web and PC’s to mobile while, in Asia, consume...
Going Digital Is Critical For Luxury Carmakers In China
Luxury car brands are taking their China efforts to the next level to tap rising incomes among the c...
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through February 1...
China’s Latest Ad Ban A Blessing In Disguise For Luxury Brands?
For the past week, Beijing's latest edict banning luxury advertisements on official radio and televi...
Branded Mini-Movies As China Marketing Tool: Boom Or Bust?
With Chinese consumers increasingly turning to mobile devices for news and e-commerce, and getting p...
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through January 25...
Chinese Shoppers Have Gone Mobile. So Should Brands
As netizens in China spend less time on PCs, increasingly plugged into their tablets and smartphones...
