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What Do Changes In China’s Digital Landscape Mean For Luxury Brands?
According to columnist Renee Hartmann, there are several ways in which luxury brands can maximize th...
Hugo Boss Goes Global With China-Centered Campaign
For Hugo Boss's second runway show in China, a series of promotional videos with Shanghai as a backd...
French President’s Ride In Red Flag Car Sparks Online Debate
On French President François Hollande's visit to China last week, many Weibo users asked why he was...
China: The Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through April 23, ...
Red Sole, Red Flag: Christian Louboutin Hits Chinese Social Media
Currently with six boutiques in Greater China, iconic French footwear label Christian Louboutin is j...
Exception, Home-Grown Chinese Fashion Brand, Has Its “Jason Wu Moment”
This week, a photo of China's new first lady wearing a dark trench coat and toting a leather handbag...
Going Digital Is Critical For Luxury Carmakers In China
Luxury car brands are taking their China efforts to the next level to tap rising incomes among the c...
Michael Kors Hot On Coach’s Trail In China
As major luxury brands like Gucci put the brakes on their China expansion efforts in 2013, taking a ...
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 10, ...
Hey, Low Spender: Young Chinese Shoppers Boost Jeweler Chow Tai Fook
While luxury brands continue to chase the Chinese big spender wherever he or she may be, Chow Tai Fo...
