research
American Fashion Brands Hitting “Emotional Sweet Spot” In Hong Kong
Since American traders moved to Hong Kong in 1842 following the First Opium War, American brands hav...
Beauty Brands Shine In New L2 Digital IQ Index: China
Supplanting the auto brands that led the way in last year’s ranking, beauty, fashion, and watches ...
Estée Lauder’s Osiao May Send Chinese Shoppers Mixed Signals
With 12 of its 28 brand offerings already selling in the Chinese market, American multi-brand cosmet...
Luxury Brands Count Chinese Among Best Customers, But Misreading Can Be Disastrous
It's becoming common knowledge in the luxury industry that relatively young, cashed-up Chinese consu...
ART HK Commissions ArtTactic For New Contemporary Art Market Reports
Indicating the importance of new Asian collectors in general and new Chinese collectors specifically...
PricewaterhouseCoopers Report: China Ripe For Online Retail “Explosion”
As one would expect, China features heavily in this new report on retail and consumer trends, with P...
New Study Sheds Light On Spending Habits Of Asia’s Middle Classes
Among other findings, the report by the Asian Development Bank forecasts that the spending power of ...
Which Luxury Brands Are Connecting, Digitally, With Chinese Consumers?
Despite concerted efforts by a handful of brands, according to a new "Digital IQ" study by the L2 Th...
How Can Luxury Brands Entice Mainland Shoppers To Buy Locally?
China's comparatively high luxury tax has been something of a double-edged sword for the government ...
China “Saves The Day” For Struggling Luxury Industry
This week, the Boston Consulting Group released the results of their survey of over 2,500 Chinese co...





















