marketing
Bali’s China Opportunity Fraught With New Challenges
With an average length of stay of six days and an average daily spend of $174 per person, Chinese to...
Baijiu Brands Turn Hopeful Eye Toward Overseas Chinese
Looking to recoup domestic revenues lost to Beijing’s ongoing anti-luxury crackdown, some makers o...
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 31, ...
Cadillac Takes Bold Steps To Appeal To Chinese Drivers, But Will They Respond?
Already in the midst of an aggressive digital marketing push in China, American premium automaker Ca...
From Follower To Member: The New Chinese Revolution In CRM And Mobile Marketing
In Western countries, online traffic is moving from Web and PC’s to mobile while, in Asia, consume...
Augmented Reality, Intelligent Mapping: Fashion And Tech Collide In China
As China's mobile-obsessed consumers develop an interest in fashion, brands are finding that digital...
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 24, ...
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 17, ...
Global Brands, Engage Your Global Chinese Customers
Despite the proven purchasing power and attractive spending patterns of traveling Chinese consumers,...
Five Things You Need To Know About Luxury Marketing
For the unfamiliar, marketing luxury brands comes with its own subtleties. Here are five things to t...
