luxury auto
At Shanghai Auto Show, Luxury Gets More Competitive
As this year's Shanghai Auto Show opens to the public and consumers flock to see new models, luxury ...
Cadillac Takes Bold Steps To Appeal To Chinese Drivers, But Will They Respond?
Already in the midst of an aggressive digital marketing push in China, American premium automaker Ca...
Going Digital Is Critical For Luxury Carmakers In China
Luxury car brands are taking their China efforts to the next level to tap rising incomes among the c...
Young Chinese Designers: Audi Wants You
Having recently opened a dedicated R&D center in Beijing’s 751 D-Park, German automaker Audi hopes...
Report: China Luxury Auto Sales To Overtake US By 2016
According to a new report by McKinsey & Company, China's luxury auto market is set for a sustained r...
Cadillac Pins China Hopes On New XTS Luxury Sedan
Looking to improve its prospects in the contentious upmarket segment in China, this week American au...
Ultra-Luxury Auto Sales In China Surprisingly Robust, But Are They Sustainable?
Given the current “wait-and-see” attitude that many wealthy Chinese are taking towards flashy lu...
Audi Gets Aggressive To Drop “Bureaucrat-Mobile” Title In China
Long the de rigueur marque for China's bureaucrats, Audi is working to overhaul its image in the cou...
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through January 25...
Porsche The Luxury Automaker To Beat This Year In China
Coming off a successful 2012 in which the German automaker saw sales rise 28 percent to 31,205 units...
