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Burberry Stands Out As Bright Spot In China Slowdown News
In a week of troubling GDP growth numbers for China and dipping stocks for luxury companies, Burberr...
China Entering E-Commerce And Mobile “Golden Age.” So Why Are Fashion Brands Lagging?
Despite the explosive growth of China's digital space and e-commerce market, most Fashion brands rem...
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 17, ...
Michael Kors Hot On Coach’s Trail In China
As major luxury brands like Gucci put the brakes on their China expansion efforts in 2013, taking a ...
What Gucci’s New Tiered Model Could Mean For China’s Luxury Market
With a tiered socioeconomic landscape, an aspiring middle class, and varying levels of taste, sophis...
Branded Mini-Movies As China Marketing Tool: Boom Or Bust?
With Chinese consumers increasingly turning to mobile devices for news and e-commerce, and getting p...
Going Local: How Louis Vuitton Promotes Its Alma Handbag In China
One month after appointing actress Fan Bingbing as the brand ambassador for its Alma handbag, this w...
2013 Outlook: Premium Brands In China Can’t Ignore WeChat
For premium brands, mobile is now the key to reaching China's tech-savvy, young consumer: not only t...
Jing Daily 2012 Year In Review: The Grand Openings
Following up our year-end wrap up, here are some of the most noteworthy grand openings we saw this y...
DKNY’s China-Facing Mahjong Set: The Art Of Subtle Localization
As the holiday season and Chinese New Year approach, brands are getting more creative with gifting i...
