localization
Marks & Spencer Steps Up China Expansion Efforts
Compared to other Western retailers that hit the Chinese market early (some of them now with hundred...
Red Sole, Red Flag: Christian Louboutin Hits Chinese Social Media
Currently with six boutiques in Greater China, iconic French footwear label Christian Louboutin is j...
From Follower To Member: The New Chinese Revolution In CRM And Mobile Marketing
In Western countries, online traffic is moving from Web and PC’s to mobile while, in Asia, consume...
British E-Commerce Powerhouse ASOS Plans To “Break From Tradition In China”
Fast-growing British online fashion retailer ASOS has long had its eyes on the China market, and by ...
California Luxury Retailers Get Chinese New Year Boost
From pop-up stores to mini-movies, limited edition items to flagship decor, luxury brands went out o...
Burberry Jumps On Chinese New Year Bandwagon
Following just about every other luxury brand in releasing special Chinese New Year editions, Burber...
Gucci Goes Local For Chinese New Year, Chases Little Emperors
Gucci makes a subtle overture to the China market with its limited-edition Chinese New Year luggage ...
Jing Picks: Alexander McQueen Chinese New Year Exclusive Scarf
Perfectly complimenting the label's Men’s Camouflage Snake Card Holder and Tiger Snake Knucklebox ...
Bulgari’s Shanghai Flagship: A Lesson In Localization
Having closed for renovations last month, this week Bulgari opened the doors of its all-new Plaza 66...
Peninsula Hotels Go All-Out For Chinese New Year
Catering to the growing number of tourists who now escape the domestic travel crunch during Chinese ...
