Coach's promotional wallpaper design. (Coach)

China: The Week In Digital Luxury Marketing

A roundup of new and ongoing digital campaigns launched by luxury brands in China through April 23, ...
Baume & Mercier is less well-known in China, which is a strong sales point at the moment

China’s Luxury Watch Market Not Nearly As Grim As It May Seem

While Chow Tai Fook seems to view its new JV with Richemont as a credibility-booster for its watch-s...
Regular price increases will not push a significant number of Chinese consumers to shop at home, at least in the short term

Richemont Counts On Europe-Bound Chinese Tourists

Despite massive investment in expansion throughout Asia, particularly in emerging markets like mainl...
The Richemont academy recruits 50 students per group (Image: ELLE China)

Luxury Group Richemont Launches “Retail Academy” In Shanghai

Owner of 18 luxury "Maisons," including Cartier and Shanghai Tang, this week the French luxury group...
Only eight of these Piaget Altiplano Double Jeu watches will be available worldwide, priced at 2.4 million yuan

Piaget Caters To China Market With “Dragon & Phoenix” Watch Series

Following the lead of Jaeger-LeCoultre, Tissot, Titoni and others, later this year Piaget is set to ...
Jaeger-LeCoultre calls on Chinese artistic heritage with its Enamel Lotus Master Minute Repeater

Jaeger-LeCoultre Nods To Chinese Culture With Enamel Lotus Watch

Following such recent China-only releases as the Chloé fifth anniversary handbag and the BMW M3 Tig...