The new XTS was unveiled last month in Guangzhou

Cadillac Takes Bold Steps To Appeal To Chinese Drivers, But Will They Respond?

Already in the midst of an aggressive digital marketing push in China, American premium automaker Ca...
The new XTS was unveiled last month in Guangzhou

Cadillac Pins China Hopes On New XTS Luxury Sedan

Looking to improve its prospects in the contentious upmarket segment in China, this week American au...
A Cadillac ELR car is displayed during the 2012 Beijing International Automotive Exhibition in Beijing, China. The automaker sold 27,073 Cadillacs in China in the first 11 months, compared with 370,559 units for industry leader Audi. Photographer: Lintao Zhang/Getty Images

Cadillac’s China Ambitions May Lure Younger Crowd

While it may seem that Cadillac's China expansion plan is aimed at converting an older, wealthier cr...
Cadillac CTS

China Now A “Make Or Break” Market For Cadillac

With China now a "make or break" market for Cadillac, the American automaker is encountering difficu...
OnStar launched in Shanghai in 2009

Auto News Roundup: OnStar Service Hits 200,000, BYD Making A Splash In The US, Buick’s Safety Recall, Subaru Italy’s Mao Ad

A roundup of news from the China automobile market, which includes OnStar's reaching 200,000 subscri...
Baojun is GM's newest nameplate for the China market (Image: PR)

Auto News Roundup: GM’s New China Brand, Luxury Sales Surge, China’s Most Expensive Car, Zhengtong IPO

A roundup of recent stories from the Chinese automotive market, where sales continue to sizzle even ...
Opel will position itself in the premium segment in China

Opel Expanding Into China’s Premium Auto Market

This week the German automaker Opel, a unit of GM, was given the nod by its parent company to begin ...
Cadillac recently rolled out its SLS sedan in China (Photo courtesy Cadillac China)

Cadillac Looks East As Rivals Cash In On China Demand

Compared to the market share enjoyed by European rivals Audi, BMW and Mercedes-Benz in China, Cadill...
Pierre Cardin, one of the first foreign brands to enter China in the late 1970s, enjoys huge popularity and brand loyalty there

What Premium Luxury Brands Are Made (Or Soon To Be Made) In China?

2009 has been a pivotal year for many Chinese companies hoping to take advantage of the global econo...