Unique travel experiences and VIP treatment are ways in which luxury companies are successfully catering to Chinese travelers.(China Luxury Network)

A Critical Question For Luxury Brands: What Do Chinese Tourists Want?

Columnist Sage Brennan outlines several ways in which brands can successfully attract Chinese travel...
Neiman Marcus launched its Chinese-language e-commerce site late last year

Ferragamo, Zegna, Net-A-Porter Poised For Strong 2013 In China

With observers of China's luxury market looking for signs of a rebound this spring, following muted ...
China is a critical market for Zegna

Zegna Can’t Afford To Move Slowly In A Shifting China Market

Rather than blaming a "luxury crackdown" or decline in conspicuous consumption, Zegna sees this year...
Actors Nicky Wu (2nd right) and Tong Liya (2nd left) attend the grand opening of a Zegna flagship in Shenyang earlier this year

Zegna Opens National China Flagship In Second-Tier Shenyang

Coming off its 20th anniversary in the China market, this past weekend the premium Italian brand Erm...
Scene from Zegna's 20th anniversary runway show in Beijing

Competition Becoming Fiercer As Zegna Celebrates 20 Years In China

Coming off the launch of its new location at Beijing's Peninsula Hotel, the premium Italian brand Er...
The ribbon-cutting ceremony was attended by Li Yundi (L), Patty Hou (2nd Left) and Gildo Zegna (3rd Right)

Zegna Opens Third China Concept Store In Hangzhou

Designed by Peter Marino, the 400 square meter location is split up into three sections for each of ...