consumer trends
Global Brands, Engage Your Global Chinese Customers
Despite the proven purchasing power and attractive spending patterns of traveling Chinese consumers,...
What Gucci’s New Tiered Model Could Mean For China’s Luxury Market
With a tiered socioeconomic landscape, an aspiring middle class, and varying levels of taste, sophis...
Study: Lower-Tier Consumers Leading The Way In China
A new study by Ogilvy & Mather China’s consumer insights and trends team, Discovery, confirms that...
Q&A: La Perla CEO Tim Brasher On Selling Luxury Lingerie To China
To learn more about La Perla's plans for the China market, Jing Daily recently caught up with CEO Ti...
Second-Hand Luxury Losing Stigma In China
What Jing Daily referred to as the “spreading wildfire of luxury second-hand shops in China” las...
Luxury Brand Image In China: Avoiding The Risk Of Trivialization
The luxury business in China is facing a natural evolution. Conspicuous logos are no longer a must f...
China Demand For Jewelry, Watches To Buoy “Hard Luxury” Brands
Conspicuous consumption may be on the decline in China's "soft luxury" market, as some wealthy Beiji...
Brands Need To Cater To China’s New “Emo-sumer”
An increasingly important trend that can't be ignored by brands and marketers in China is the growin...
Flash Sales & The Fashion Industry In Asia: For Better And For Worse
The most unfortunate thing about the rise of online flash sales in Asia is that they are taking plac...
Why Chinese Consumer Goods Enterprises Must Transform
Working with and talking to a broad range of executives at Chinese consumer goods companies, five tr...
