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What Do Changes In China’s Digital Landscape Mean For Luxury Brands?
According to columnist Renee Hartmann, there are several ways in which luxury brands can maximize th...
China: The Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through April 23, ...
Emporio Armani Banks On Watches And Jewelry Rebound In China
Following the grand opening of its first Hong Kong flagship exclusively for watches and jewelry in F...
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 31, ...
Alibaba’s Success Underpins Chinese E-Commerce Market
With high-profile international brands jumping onto the China e-commerce bandwagon over the past yea...
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 24, ...
China Entering E-Commerce And Mobile “Golden Age.” So Why Are Fashion Brands Lagging?
Despite the explosive growth of China's digital space and e-commerce market, most Fashion brands rem...
Michael Kors Hot On Coach’s Trail In China
As major luxury brands like Gucci put the brakes on their China expansion efforts in 2013, taking a ...
Ralph Lauren Faces Tough Road Ahead In China
Since 2010 Ralph Lauren has been retooling its China strategy to rehabilitate its brand image and ta...
Hugo Boss Launches China Online Store
Coming off a tougher 2012 in China, this week Chow Yun Fat-fronted German fashion house Hugo Boss la...
