Audi recently launched the "Absolute Freezing, Absolute Exciting" campaign online

Audi Gets Aggressive To Drop “Bureaucrat-Mobile” Title In China

Long the de rigueur marque for China's bureaucrats, Audi is working to overhaul its image in the cou...
Cadillac's "Dramatic Journey" exhibition in Beijing appealed to China's burgeoning antique car lover

Old Cars, Grand Pianos: China’s New Status Symbols

With many of China's wealthy elite turning away from public displays of wealth and enjoying high-pri...
German automakers have come to rely on China as a source of reliable growth, but that may change in coming years

Mighty Mercedes, Other Luxury Automakers May Hit China Speed Bumps

Despite strong sales in the first three quarters of 2011, signals are starting to indicate that the ...
Maybach 62

China-Inspired Maybach 62 Debuts In Xi’an

Following the footsteps of Bentley, the British ultra-luxury car brand that just debuted in Xi'an la...
The Continental GT Design Series

“One In Four Bentleys Is Now Sold In China”: Bentley Breaks China Sales Record, Outsells UK

The 2011 milestone marks the first time ever that Bentley has sold more vehicles in China than in it...
BMW's plug-in will be completely China-focused

Auto News Roundup: BMW Plug-In Hybrid, Earthquake Rattles Carmakers, Tougher Times For Indie Companies, MG6 UK Success, “Dragon Wagons”

A roundup of recent news from the Chinese automotive industry: BMW's "China-only" plug-in hybrid; di...
Baojun is GM's newest nameplate for the China market (Image: PR)

Auto News Roundup: GM’s New China Brand, Luxury Sales Surge, China’s Most Expensive Car, Zhengtong IPO

A roundup of recent stories from the Chinese automotive market, where sales continue to sizzle even ...
BYD hopes to become China's first truly global automaker

Chinese Automaker Takes Center Stage At Geneva Auto Show

BYD has been in the news quite a bit lately, with its CEO Wang Chuanfu becoming the richest person i...
Cadillac recently rolled out its SLS sedan in China (Photo courtesy Cadillac China)

Cadillac Looks East As Rivals Cash In On China Demand

Compared to the market share enjoyed by European rivals Audi, BMW and Mercedes-Benz in China, Cadill...
China is one of Audi's most loyal and profitable markets

Audi Sales In China Leave BMW, Mercedes In The Dust

Anyone who has spent a decent amount of time in China will tell you that, among luxury vehicles, the...