cadillac
At Shanghai Auto Show, Luxury Gets More Competitive
As this year's Shanghai Auto Show opens to the public and consumers flock to see new models, luxury ...
Cadillac Takes Bold Steps To Appeal To Chinese Drivers, But Will They Respond?
Already in the midst of an aggressive digital marketing push in China, American premium automaker Ca...
Going Digital Is Critical For Luxury Carmakers In China
Luxury car brands are taking their China efforts to the next level to tap rising incomes among the c...
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 10, ...
Cadillac Pins China Hopes On New XTS Luxury Sedan
Looking to improve its prospects in the contentious upmarket segment in China, this week American au...
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through February 2...
China’s Latest Ad Ban A Blessing In Disguise For Luxury Brands?
For the past week, Beijing's latest edict banning luxury advertisements on official radio and televi...
Branded Mini-Movies As China Marketing Tool: Boom Or Bust?
With Chinese consumers increasingly turning to mobile devices for news and e-commerce, and getting p...
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through January 25...
Cadillac Reportedly Nabs Brad Pitt For China Ad Campaign
Apparently putting to rest the mystery surrounding his fleeting first post on Sina Weibo, Brad Pitt ...
