branding
Bang & Olufsen Opens First “Experience Center” in Beijing
It may have reported a net loss of $15.7 million in the three months ending this past February, but ...
Ralph Lauren Gives Shanghai Clients VIP Treatment
A recent exclusive cocktail party at Ralph Lauren's Shanghai flagship is an example of luxury brands...
A Closer Look: High-End Chinese Consumers And Retailers’ “Casino Junket” Strategy
Luxury retailers' complimentary trips for mainland customers to shop in Hong Kong or Europe are not ...
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 31, ...
From Follower To Member: The New Chinese Revolution In CRM And Mobile Marketing
In Western countries, online traffic is moving from Web and PC’s to mobile while, in Asia, consume...
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 24, ...
Global Brands, Engage Your Global Chinese Customers
Despite the proven purchasing power and attractive spending patterns of traveling Chinese consumers,...
Fashion And Football: Brand Beckham Sets Eyes On China
Having made promotional appearances last year in Hong Kong and Beijing, Victoria Beckham is reported...
Ralph Lauren Faces Tough Road Ahead In China
Since 2010 Ralph Lauren has been retooling its China strategy to rehabilitate its brand image and ta...
Label Overload: How Many More Western Brands Can The Chinese Market Sustain?
Abercrombie & Fitch, Jack Wills, and COS are just a few of numerous mid- to high-end Western brands ...
