brand new china
Hong Huang: “We’ve Been Brainwashed By Luxury”
Since founding her Beijing multi-brand boutique Brand New China (BNC) in 2010, highly influential Ch...
Jing Daily Interview: Leading Chinese Designer Boutique, Dong Liang
Established in Beijing three years ago with a singular focus on stocking and promoting the work of C...
With E-Commerce Surging In China, Who Needs Brick-And-Mortar?
Though not without its own very particular (and ever-changing) set of challenges, China's booming e-...
Designer Yang Du: Injecting Much-Needed Color Into Chinese Fashion
Having spent a decade in London, gaining a BA in Fashion Print and an MA in Fashion Womenswear at Ce...
Chinese-Language Magazine, Weibo Efforts, Shanghai Event: Dior’s Busy Week In China
Continuing its expansion into the China market in 2012, the French fashion house Christian Dior has ...
“Designed In China” Boutique BNC Celebrates First Anniversary
Established in August 2010 by the highly influential Chinese media figure, publisher and blogger Hon...
First Look: Maison Martin Margiela’s Debut China Location In Beijing, Largest In World
This evening, the French fashion house Maison Martin Margiela launched its first mainland China bout...
Hong Huang: “China Currently Has No Strategic Vision For Cultivating Our Own Brands”
Never one to shy away from a chance to criticize China's dearth of powerful domestic brands, this we...
Hong Huang’s Beijing Boutique, Brand New China (BNC) Signs First In-House Fashion Designer
As Brand New China's first signed designer, young talent Xiang Yaodong will create pieces for his pe...
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Interview: Alison Mary Ching Yeung, Creative Director of Mary Ching Footwear
Founded by designer Alison Mary Ching Yeung in 2006, Mary Ching is one of the first high-end footwea...
