BNC
Hong Huang: “We’ve Been Brainwashed By Luxury”
Since founding her Beijing multi-brand boutique Brand New China (BNC) in 2010, highly influential Ch...
With E-Commerce Surging In China, Who Needs Brick-And-Mortar?
Though not without its own very particular (and ever-changing) set of challenges, China's booming e-...
“Designed In China” Boutique BNC Celebrates First Anniversary
Established in August 2010 by the highly influential Chinese media figure, publisher and blogger Hon...
Hong Huang: “China Currently Has No Strategic Vision For Cultivating Our Own Brands”
Never one to shy away from a chance to criticize China's dearth of powerful domestic brands, this we...
Hong Huang’s Beijing Boutique, Brand New China (BNC) Signs First In-House Fashion Designer
As Brand New China's first signed designer, young talent Xiang Yaodong will create pieces for his pe...
Q&A: Charles Wang Of Avant-Garde Beijing Boutique, Dong Liang
Situated in the sleepy Wudaoying Hutong, Dong Liang's fresh European-influenced design infuses the s...
Hong Huang: “As Long As The Chinese Have Spending Power, They’ll Be Interested in Domestic Designers”
Media figure, publisher and blogger Hong Huang recently spoke to the 21st Century Business Herald ab...



















