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Hong Huang: “We’ve Been Brainwashed By Luxury”

Since founding her Beijing multi-brand boutique Brand New China (BNC) in 2010, highly influential Ch...
Chinese shoppers are drawn to online retailers like Taobao for lower prices and greater selection

With E-Commerce Surging In China, Who Needs Brick-And-Mortar?

Though not without its own very particular (and ever-changing) set of challenges, China's booming e-...
Brand New China

“Designed In China” Boutique BNC Celebrates First Anniversary

Established in August 2010 by the highly influential Chinese media figure, publisher and blogger Hon...
Hong Huang's Beijing boutique, Brand New China, opened last fall

Hong Huang: “China Currently Has No Strategic Vision For Cultivating Our Own Brands”

Never one to shy away from a chance to criticize China's dearth of powerful domestic brands, this we...
Young designer Xiang Yaodong

Hong Huang’s Beijing Boutique, Brand New China (BNC) Signs First In-House Fashion Designer

As Brand New China's first signed designer, young talent Xiang Yaodong will create pieces for his pe...
Interior of Dong Liang

Q&A: Charles Wang Of Avant-Garde Beijing Boutique, Dong Liang

Situated in the sleepy Wudaoying Hutong, Dong Liang's fresh European-influenced design infuses the s...
Hong Huang's boutique, Brand New China (BNC) at Sanlitun Village in Beijing (Image: City Weekend)

Hong Huang: “As Long As The Chinese Have Spending Power, They’ll Be Interested in Domestic Designers”

Media figure, publisher and blogger Hong Huang recently spoke to the 21st Century Business Herald ab...