audi
Scalable Innovation In China: Automakers’ Next Step?
For the international auto industry, China is becoming more than just a manufacturing center with th...
French President’s Ride In Red Flag Car Sparks Online Debate
On French President François Hollande's visit to China last week, many Weibo users asked why he was...
At Shanghai Auto Show, Luxury Gets More Competitive
As this year's Shanghai Auto Show opens to the public and consumers flock to see new models, luxury ...
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 31, ...
Cadillac Takes Bold Steps To Appeal To Chinese Drivers, But Will They Respond?
Already in the midst of an aggressive digital marketing push in China, American premium automaker Ca...
Can Mercedes Catch Up To Audi And BMW In China?
What is it about Mercedes-Benz that's seeing the company consistently overshadowed by Audi and BMW i...
Going Digital Is Critical For Luxury Carmakers In China
Luxury car brands are taking their China efforts to the next level to tap rising incomes among the c...
Young Chinese Designers: Audi Wants You
Having recently opened a dedicated R&D center in Beijing’s 751 D-Park, German automaker Audi hopes...
Audi Gets Aggressive To Drop “Bureaucrat-Mobile” Title In China
Long the de rigueur marque for China's bureaucrats, Audi is working to overhaul its image in the cou...
Porsche The Luxury Automaker To Beat This Year In China
Coming off a successful 2012 in which the German automaker saw sales rise 28 percent to 31,205 units...
