Swatch To Collaborate With Chinese Designer Uma Wang

Wang Recently Won Audi Progressive Designer 2011 Award

Following previous collaborations with designers like Jeremy Scott, Manish Arora and Jean-Charles de Castelbajac, the art-focused Swiss watchmaker Swatch has tapped the Chinese fashion designer Uma Wang for its next international partnership. One of the most high-profile rising stars on the Shanghai fashion scene, Wang will design three watches for Swatch, which will be unveiled next March.

Interestingly enough, this isn’t the first time Uma Wang and Swatch have come together, with the watchmaker sponsoring one of Wang’s fashion shows last year. In recent years, Swatch has made a massive marketing push in China, lending its name to the restored Swatch Art Peace Hotel in Shanghai and choosing the city over New York, Paris or London for the global launch of its recent Kidrobot collection.

Before launching her eponymous label in 2005 in London, Uma Wang studied at China Textile University and Central Saint Martins (also the alma mater of young Beijing designer, Vega Zaishi Wang — no relation), later spending a decade designing for other Chinese labels before embarking off on her own. Since 2005, Uma Wang has gained greater recognition and credibility both at home and abroad, being named one of the up-and-coming talents of 2010 by Italian Vogue and receiving the Audi Progressive Designer 2011 Award earlier this year.

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