Shang Xia To Launch First Culture Exhibit, “Pass It On” (February 23-March 6)

“Pass It On” Is The First Culture Object Exhibition For Shang Xia, a Limited Edition of 3,000

A photo from Shang Xia's Culture Exhibit.

A photo from Shang Xia's Culture Exhibit.

Shang Xia, Hermès’ “created in China” luxury brand, will hold its first Culture Object exhibition in Shanghai at the end of this month. Entitled “Pass It On,” Shang Xia’s exhibition presents the company’s first collection of photos, stories and historical relics, gathered from people all around China and displayed in a limited-edition box set.

The eclectic box set, also called “Pass it On,” only 3,000 of which will be made, includes a 322-page book, two pamphlets in English and French, one aluminum model aircraft, a Chinese Young Pioneer’s League scarf, a classic tin ring, four crystal beads, a vintage train ticket, and a letter from a 21-year-old girl to her earlier self.

True to Shang Xia’s branding, based on the historical craftsmanship of China, the exhibition explores the personal history of China through the stories and objects of its people.

“Everyone has his or her own box, filled with memories and secrets. It is about memory. It is also the beginning of a story. “

“Pass It On” at Shang Xia
February 23-March 6, 2011
Atrium, South Wing, Hong Kong Plaza
283 Huai Hai Middle Road, Shanghai
上海市淮海中路283号, 香港广场南座中庭
10:00 AM – 9 PM Daily

Books / Culture / Luxury
by Jing Daily
Tag: Culture,exhibition,hermes,one xintiandi... , More
  • http://www.cems360.biz Phil Mead

    Wish I could schedule my next trip to Shanghai to see the Shang Xia exhibition. Currently reading ‘China Made’ by Karl Gerth and this show resonates with his central thesis of how Chinese consumer culture is embedded with its patriotic nationalism. Great for local brands, bad for China’s brands wanting to become global. BTW, thanks to Jing Daily for keeping me informed of all that goes on within China’s consumer culture. Keep up the good work.

  • http://www.jingdaily.com/en/ Jing Daily

    Thanks for the comment, and thanks for reading, Phil!

  • http://twitter.comDoubleDozen1221 Johnny Jade

    Winter Memories is Going to Earn How Much?

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