China’s post-pandemic recovery is expected to unleash a surge of pent-up consumer demand, particularly in the beauty industry. Beauty products have become essential in the lives of Chinese consumers, especially millennials and Gen Z. The industry’s landscape is heavily influenced by social media, KOLs, KOCs, and emerging platforms like live streaming and short videos.

In the face of intense global competition, Chinese consumers exhibit unique characteristics such as meticulous research, price comparisons across e-commerce platforms, and reliance on peer reviews. Understanding the diverse consumer preferences shaped by geography, culture, and lifestyle is crucial for brands entering China’s market.

The report, developed in collaboration with S’Young International, covers a wide range of topics, including:

Post-Covid growth trends in the Chinese Beauty Industry
Diversity of Chinese beauty consumers and associated trends
Segmentation analysis of China’s customer profiles
The role of Gen Z in driving consumption trends
Case studies of multi-channel marketing strategies in China
An introduction to the Single Channel Partnership and the China Partner Model
An overview of China’s policy and development related to the beauty industry

Download now and unlock the insights to successfully navigate China’s diverse and dynamic beauty market.