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Louis Vuitton opened its new Beijing women's store on Friday with a star-studded party featuring Fan Bingbing, Du Juan, Liu Wen, and a few mannequins showing off decidedly logo-free looks that line up with the brand's new marketing strategy.
China-born, Paris-based designers Laurence Xu and Yiqing Yin made their mark on the runway this year by infusing their innovative designs with traditional Chinese elements.
Columnist Ma Mu discusses some examples of the most successful social media marketing campaigns conducted by foreign fashion labels in China.
Experts attribute the luxury conglomerate's failure to adapt quickly enough to Chinese consumers' evolving demands as a reason for its lagging first-quarter growth.
Armani's China initiatives, including store openings and e-commerce, have paid off despite the country's slowing retail growth.
At this year's Cannes Film Festival, Fan Bingbing gives international brands such as L'Oreal, Chopard, and Louis Vuitton publicity in both China and abroad.