Following its pit stop in Paris this past May, the Louis Vuitton Express — a runway show-slash-exhibition that the Guardian referred to as “the 21st-century phenomenon of the fashion spectacular” — is set to hit Shanghai this month. In advance of the train’s China debut, this week Louis Vuitton released a video teaser, lensed by photographer Todd Selby, depicting the winding journey from Paris to Shanghai.
Armani's China initiatives, including store openings and e-commerce, have paid off despite the country's slowing retail growth.
China's luxury market is too diverse to be thought of as a monolithic whole, argues columnist Michael Zakkour.
At this year's Cannes Film Festival, Fan Bingbing gives international brands such as L'Oreal, Chopard, and Louis Vuitton publicity in both China and abroad.
As the growth of China's luxury market moves into single digits, those searching for a single cause must look beyond the government's anti-extravagance campaign.
As the fashion market becomes more competitive amidst a slowdown, brands must pay close attention to Chinese consumers' evolving requirements.