Empowering Change Through Collaboration: A Citywide Event (September 25-27, 2012)
Social Media Week, one of the world’s most unique social and mobile media conferences, returns to Hong Kong for its second year next month, running from September 25-27. Presented by communications agency City Partner Cohn & Wolfe-impactasia, SMWHK will be one of fourteen global versions taking place in the world’s most interactive cities, including Barcelona, London, Los Angeles, and Shanghai. Spearheading with the motto “Empowering Change Through Collaboration,” this year’s SMW will explore the social, cultural and economic impact of social media while encouraging communities to connect on a local level. Following suit, September’s SMWHK will offer brands, marketers, media, and the public an opportunity to collaborate and learn through a number of panel discussions, workshops, networking sessions, and events.
While Hong Kong still remains a relatively young but promising market for social media, SMWHK displays just how vivacious the city is in terms of the development of social media and digital engagement, a spirit Jing Daily witnessed this past February. As Louise Huckfield, Managing Director of Cohn & Wolfe-impactasia, commented this week:
Over the past two years, Social Media Week Hong Kong has become an instrumental platform for the local online community. Leveraging the city’s dynamic and thriving digital scene across all industries, it continues to grow with the support of homegrown thought leaders and talents, connecting the community through meaningful dialogue and the diversity of social media which has become a universal language.
Last February’s SMW rallied 36,000 participants with 1,050 events in 493 locations including 12 cities across five continents, achieving 275,000 SMW12 mentions and 22,000 check-ins and reaching 300 million social media users. We anticipate even greater numbers this year as more and more professionals and businesses continue to jump on the social media bandwagon.