Posts Tagged 品牌
China’s Luxury Consumer: Young, Individualistic, And Ready To Shop
China’s luxury market is clearly an important and exciting place to be right now, but beyond the sales figures it becomes clear that quantitative and qualitative considerations paint very different pictures of the current state of China’s luxury industry.
Read Full Story »Tiffany, Other Luxury Retailers Push Digital Outreach In China Market
Despite the massive cost inherent in large-scale advertising campaigns, major luxury retailers still contend with relatively low customer loyalty in Mainland China, as Chinese luxury buyers have a knack for mixing and matching conspicuous brands rather than sticking with one.
Read Full Story »China’s Middle Class: The Luxury Market’s Long-Term Engine
China’s luxury market has gained a lot of attention this year, mainly because it remains one of the few global markets where more luxury retailers are entering the market, rather than cutting back or leaving it altogether (as we’ve seen by more than one luxury retailer in Japan this year).
Read Full Story »WSJ: Only China Can Save Luxury Sales
An interesting blog post today at the Wall Street Journal, where Robert Frank points out that the global economic downturn has turned a new spotlight onto a once-unlikely savior — the Chinese [ultrarich] luxury consumer.
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