Don’t Be Caught Wearing The Wrong Color In China

Potential Customers Can Be Turned Off By Color Schemes

In business, first impressions are everything. This is true everywhere, but it’s particularly true in China, a country and culture rich with heavily embedded symbolism, where colors and their hidden meanings can be the difference between success and failure. Recently, to help out those new to the market, public relations and strategic communications agency Illuminant Partners recently released their third Chinese Takeout infographic, “Enter the Dragon: Colors in China (What to Use, What to Avoid),” which helpfully advises which colors to use and which to avoid when selling to the Chinese market: