From pop-up stores to mini-movies, limited edition items to flagship decor, luxury brands went out of their way to cater to Chinese consumers at home and tourists abroad in celebration of the year of the snake.

This week, Godiva CEO Jim Goldman talks to Bloomberg about his company's current footprint and plans for the market, noting that Godiva plans to have 50 locations in the country by the end of the year.

Given the current “wait-and-see” attitude that many wealthy Chinese are taking towards flashy luxury purchases at the moment, it’s perhaps surprising that the country’s ultra-high-end auto market remains so strong.

With this short celebratory video commissioned by the Cartier Foundation for Contemporary Art in Paris, Chinese New Year is all about laughs and smiles for blue-chip Chinese contemporary artist Yue Minjun.

With more Chinese tourists headed out of the Mainland during the Lunar New Year holiday, Hong Kong has seen a rebound in visits following relatively tepid growth in 2012.