Posts found in 'Mobile'
In an innovative use of the O2O marketing model, a China campaign by Martell Noblige Cognac used a famous photographer and an offline marketing platform to attract engaged followers on WeChat.
The company's CEO and co-founder discusses why mobile is the "single most important platform" for fashion marketing in China.
The top Chinese mobile messaging app just hit a stunning 600 million users, and they can now use its payment system for online purchases.
Many Sina Weibo users are appalled by the possibility of a gold iPhone, believing it will only be popular among the nouveau riche—exactly the group Apple wants to target.