From Front Row to Alter, Le Lutin to THE VILLA, The Olive Shoppe to Dong Liang, Triple-Major to B.Y., in recent years Shanghai has become the epicenter of China's growing independent multi-brand boutique scene.
Following in the pioneering footsteps of Dong Liang, fellow Beijing-based indie fashion boutique Triple-Major (previously) has staked out its own bit of the Shanghai market with its cozy second location.
Currently with six boutiques in Greater China, iconic French footwear label Christian Louboutin is jumping feet-first, no pun intended, into the world of Chinese social media with the launch of official Sina Weibo, Youku, and Tudou accounts.
A little over a year after the Dallas-based luxury retailer Neiman Marcus announced its entrance to the China market, the company took its online marketing efforts offline this past weekend in Shanghai.
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 31, featuring Ritz-Carlton, Tasaki, Coach, TAG Heuer, and Audi.