Despite a top-notch team and clear market opportunity and absent a clear brand narrative, Luxup's prospects remain somewhat murky.
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 3, 2013, featuring Chow Tai Fook, Maserati, and IWC Schaffhausen.
Accompanying the rise (and rise) of overseas travel among wealthy Chinese has been an increase in the number of travel sites offering exclusive tour packages.
A roundup of new and ongoing digital campaigns launched by luxury brands in China through February 23, 2013, featuring Longchamp, Ritz-Carlton, and Cadillac.
If there's one thing that sets China's burgeoning luxury e-commerce market apart from its counterparts in the West, it's the fact that consumers not only demand more, they now expect a wide range of perks.