Internet
To Succeed In China’s E-Commerce Market, Take Culture Into Account
Despite a top-notch team and clear market opportunity and absent a clear brand narrative, Luxup's prospects remain somewhat murky.
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 3, 2013, featuring Chow Tai Fook, Maserati, and IWC Schaffhausen.
Exclusive Travel Sites Hit The Sweet Spot For China’s Globetrotting Elite
Accompanying the rise (and rise) of overseas travel among wealthy Chinese has been an increase in the number of travel sites offering exclusive tour packages.
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through February 23, 2013, featuring Longchamp, Ritz-Carlton, and Cadillac.
Luxury E-Commerce Site 5Lux Links With Air China To Stay Competitive
If there's one thing that sets China's burgeoning luxury e-commerce market apart from its counterparts in the West, it's the fact that consumers not only demand more, they now expect a wide range of perks.
