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Supplanting the auto brands that led the way in last year’s ranking, beauty, fashion, and watches & jewelry brands accounted for more than two-thirds of the top 20 spots on the third annual L2 Digital IQ Index: China.
Following a significant dip in demand for some major luxury brands in China over the past six months, recent figures project a strengthening in the first quarter of 2013, even for beleaguered high-end watchmakers.
Fresh off its recent boutique opening at Pacific Place in Hong Kong, on November 22 Swiss luxury watchmaker IWC Schaffhausen opens its latest flagship at Beijing's new Parkview Green mall.
Having recently unveiled its new China-facing "Métiers d‘Art – The Legend of the Zodiac 2013" collection, Vacheron Constantin hopes to take advantage of the popularity of Lucerne among Switzerland-bound Chinese tourists.