When it comes to luxury spending at London's Heathrow Airport, Chinese tourists are clearly punching above their weight.

A roundup of recent luxury boutique openings in the mainland China market, where brands are expected to continue modest expansion to chase the emerging Chinese middle class while seeking to maintain exclusivity.

A roundup of new and ongoing digital campaigns launched by luxury brands in China through February 1, 2013, featuring TAG Heuer, IWC, and Chow Tai Fook.

Coming off a tougher 2012, during which many wealthy Chinese consumers either took a wait-and-see approach to luxury purchases close to home, or did their luxury shopping overseas, Swiss watchmakers expect renewed, albeit modest, growth in 2013.

While Chow Tai Fook seems to view its new JV with Richemont as a credibility-booster for its watch-selling business, for Richemont it's clear that something must be done to boost sales in a changing China market.