Despite concerns about the health of the luxury watch market in China for the coming year, industry insiders continue to offer a measured growth prediction.

Following the grand opening of its first Hong Kong flagship exclusively for watches and jewelry in February, Giorgio Armani diffusion line Emporio Armani is setting its eyes on the Mainland.

Owing to changing tastes and a broader lessening of conspicuous consumption, Chinese buyers are becoming more selective, a trend that is boosting some brands while causing migraines for others.

The jury may still be out about the current state of Hong Kong's watch market, but Swiss luxury watchmaker Blancpain for one remains optimistic, continuing its expansion efforts in the city.

A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 24, 2013, featuring Coach, IWC Schaffhausen, TAG Heuer, and Lane Crawford.