China's more seasoned, globetrotting tourist-shoppers aren't only showing up at London luxury landmarks. Increasingly, the most discriminating of the bunch are seeking out more innovative multi-brand retailers, specialized stores, and up-and-coming labels.

Following protracted discussion and debate, this week the British Home Secretary announced changes to the UK visa system designed to encourage more Chinese visitors to the UK.

The emerging interest in brands less recognized in China has the potential to be very good for heritage brands in the UK.

Last week, the Spanish hospitality group Meliá Hotels International signed a strategic agreement with Chinese real estate developer Greenland Group to join forces in the pursuit of greater international growth.

This week, in our "Eye on London" series, Jing Daily will look at some of the brands, designers, hotels and restaurants in the London Luxury Quarter that are turning their attention to China's sophisticated, seasoned traveler.