Waldorf-Astoria, Shanghai

Facing Uncertainty, Hilton Opts For “Smart Luxury” In China

Facing a convergence of challenges, of which increased competition is only one, the Hilton Group is hyping an interesting tactical shift.
Gucci

Gucci Goes Local For Chinese New Year, Chases Little Emperors

Gucci makes a subtle overture to the China market with its limited-edition Chinese New Year luggage tags, imprinted with one of two auspicious golden characters and crafted in blue or red leather.
Hermes store on Hong Kong's Canton Road

Inland Chinese Luxury Shoppers Take The Lead In Hong Kong

As Hong Kong waves goodbye to ultra-wealthy tourist-shoppers from China's top-tier cities, mainland Chinese consumers from second- and third-tier cities are increasingly picking up the slack.
hennahainan2

China Takes On Cruise Market With First Luxury Liner

International cruise lines looking to tap demand for all-inclusive vacations among China's growing ranks of outbound tourists are set to face new domestic competition from China's first home-made luxury liner.
Brad Pitt's recent WeChat campaign

China: This Week In Digital Luxury Marketing

A roundup of new and ongoing digital campaigns launched by luxury brands in China through January 25, 2013, featuring Jaguar, Cadillac, and Bao Bao Wan Fine Jewelry.
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