The 14-year old Chinese golfer who wowed the Master's tournament this weekend hopes his fame will promote golf in China, and it probably will for the country's high-net-worth individuals.
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 24, 2013, featuring Coach, IWC Schaffhausen, TAG Heuer, and Lane Crawford.
Having made promotional appearances last year in Hong Kong and Beijing, Victoria Beckham is reportedly set to make her biggest attempt at cracking mainland China later this month.
This week Chinese golfer Feng Shanshan signed a landmark deal with IMG for worldwide management and marketing representation.
Launched last year, the Shanghai street-style label and creative house Twin Horizon has quickly developed a reputation for keeping fashion fresh and authentic, with hand-drawn artistic statements that push the boundaries of “simple clothing.”