The iconic British trench coat giant continues its turnaround news with a report of 20 percent sales growth in China, which was made possible due to some digital-heavy strategizing.
Although the film isn't showing on the Chinese mainland, fashion publications haven't been deterred from featuring Gatsby style to Chinese consumers.
Armani's China initiatives, including store openings and e-commerce, have paid off despite the country's slowing retail growth.
At this year's Cannes Film Festival, Fan Bingbing gives international brands such as L'Oreal, Chopard, and Louis Vuitton publicity in both China and abroad.
Carolina Herrera plans to open its first China boutique in Shanghai this fall, which may be a smart move for the brand despite slowing retail growth.