Marketing & Branding
Despite the steadily growing presence of upmarket European and North American chocolate makers, China has traditionally been a difficult market.
Helped by a growing number of Chinese luxury consumers moving towards more classic or understated items, this week Hermès reported that sales in China rose 30 percent in 2012.
Despite the explosive growth of China's digital space and e-commerce market, most Fashion brands remain slow to adapt to the changing tides of Chinese luxury consumption.
Since American traders moved to Hong Kong in 1842 following the First Opium War, American brands have proliferated in the city to include Levi’s, Calvin Klein, Gap and DKNY.
Whisky makers and cashmere labels, golf evangelists and salmon salesmen aren't the only ones angling to get a bigger piece of the China market.