Posts found in 'Marketing & Branding'
China's oft-mentioned "luxury market" actually consists of two very distinct groups, argues columnist Nick Cakebread.
Debuting last month at the 2013 Geneva International Motor Show, the Chinese-Israeli auto brand Qoros has hit the ground running in advance of the official rollout of its 3 Sedan.
Was the low-key choice of Chinese brand Exception worn by China's First Lady on a recent trip a politically-driven choice, or is she simply a fan of the label's well-crafted coats? And what does it mean for Chinese design?
In a press conference on Wednesday, L’Oréal executives emphasized the extent to which their market has shifted toward China, and it's huge—the country is expected to serve as the source for the conglomerate's largest number of purchasers as early as next year.