Marketing & Branding
Columnist Sage Brennan outlines several ways in which brands can successfully attract Chinese travelers.
Luxury business and fashion summit Bespoke will feature several presentations devoted to China's luxury market.
In order to achieve stellar results in its first quarter, L'Oreal relied on some savvy marketing techniques to bring attention to its products -- including using singer Li Yuchun as a spokesperson.
A population of well over 1.3 billion, one of the world's fastest-growing luxury markets, and a well-publicized "myopia epidemic": for high-end eyewear brands and designers, China looks like a slam dunk.
Contrary to conventional wisdom, summer––not Chinese New Year or October Golden Week––is the must-win tourism opportunity in global gateway cities.