Posts found in 'Marketing & Branding'
Because Golden Week is one of the most important shopping times of the year in China, a new report argues that brands need to make sure their marketing rises above the noise.
Although PETA has tarnished its brand image in the United States through crass and over-the-top marketing, Ogilvy & Mather helped it take a more subdued approach to targeting China's booming fur market.
Advertising Age just released its annual "Women to Watch" list of China's top female marketing professionals, and many of the women who made the list hail from luxury companies.
Brands are going all out to market their goods for the Qixi Festival on August 13, and unwittingly choosing sides in a raging cultural debate as they do so.