Unique travel experiences and VIP treatment are ways in which luxury companies are successfully catering to Chinese travelers.(China Luxury Network)

A Critical Question For Luxury Brands: What Do Chinese Tourists Want?

Columnist Sage Brennan outlines several ways in which brands can successfully attract Chinese travelers.
The Bespoke summit will be held at the Sydney Opera House on May 16, 2013. (Wikipedia)

Event Watch: Global Luxury From Down Under

Luxury business and fashion summit Bespoke will feature several presentations devoted to China's luxury market.
Singer Li Yuchun.

Savvy Social Networking Pays Off for L’Oreal China

In order to achieve stellar results in its first quarter, L'Oreal relied on some savvy marketing techniques to bring attention to its products -- including using singer Li Yuchun as a spokesperson.
Coterie

China’s Fashion-Forward Embrace “Low-Key Luxury” Eyewear

A population of well over 1.3 billion, one of the world's fastest-growing luxury markets, and a well-publicized "myopia epidemic": for high-end eyewear brands and designers, China looks like a slam dunk.
Chinese tourists shopping in Paris. (zoetnet/Flickr)

Strategy Note: Chinese Summer Tourism is Crucial for Luxury Brands

Contrary to conventional wisdom, summer––not Chinese New Year or October Golden Week––is the must-win tourism opportunity in global gateway cities.