Posts found in 'Marketing & Branding'
Luxury is sparse on a new list of the top 100 Chinese brands, but there are several key strategies brands can take to gain a competitive edge (and they're not bad suggestions for foreign brands either).
In a demonstration of Chinese culture-specific marketing, several luxury brands came up with creative numerology-based campaigns over the past year.
"Big data" is the marketing buzzword of 2013, and a new interview with an expert from Acxiom aims to cut through the hype to see what it truly means for business success in China.
This week's Thoughtful China talks to Adidas Greater China's VP for sport performance to find out what trends are shaping China's sportswear market.