Marketing & Branding
As the fashion market becomes more competitive amidst a slowdown, brands must pay close attention to Chinese consumers' evolving requirements.
At the recent Bespoke Luxury Summit in Sydney on May 16, Jing Daily sat down with China luxury experts Regina Lam and Lisa Chang to hear their thoughts on how far luxury brands have come in China, and how far they have to go.
It may have reported a net loss of $15.7 million in the three months ending this past February, but that hasn’t kept high-end audio-video company Bang & Olufsen from setting its sights on expansion in Asia.
A recent survey shows a low American opinion of Chinese brands, but some of China's luxury companies are stepping up efforts to find a place in the international market.
A recent exclusive cocktail party at Ralph Lauren's Shanghai flagship is an example of luxury brands' efforts to create unique experiences for Chinese customers.