Having already snapped up distressed wineries in France and Chile, Chinese state-owned giant COFCO is now setting its eyes even further afield, on wineries in the US as well as Australia's Barossa Valley.
Though they clearly have an interest in all the trappings of "the good life," from private jets to tropical getaways and property around the world, China's rich and fabulous have yet to jump into the wide world of yachting with both feet.
With demand rising, it's getting easier by the year for wealthy Chinese to purchase their own helicopters or business jets.
For much of March, the Chinese government has been on the offensive against the tech giant, accusing Apple of discriminatory after-sales and warranty policies in China.
With high-profile international brands jumping onto the China e-commerce bandwagon over the past year, it's easy to forget about the market dominance of pioneering platform Alibaba.com.