To explain the benefits of its online store, Coach included "10 reasons" consumers should shop online rather than offline, even when items are priced similarly.
The battle for China's burgeoning e-commerce devotee is set to get even more intense, as fast-growing British online fashion retailer ASOS plans to launch a Chinese-language site within the next 12 months.
Following recent entrants to China's fast-growing e-commerce market, such as Ferragamo, Zara, J. Crew, and Yoox, American "affordable luxury" brand Coach is set to launch its long-discussed e-commerce site in China by the end of this year.
Rather than blaming a "luxury crackdown" or decline in conspicuous consumption, Zegna sees this year's expected sales decline as an indication that sky-high luxury growth in China has been, and is, simply unsustainable.
In an effort to lure more outbound Chinese travelers to its properties in Dubai, the Maldives and elsewhere, this week Jumeirah Hotels & Resorts signed a global direct connectivity partnership agreement with leading Chinese online travel company Ctrip.com in Shanghai.