Launched last year, the Shanghai street-style label and creative house Twin Horizon has quickly developed a reputation for keeping fashion fresh and authentic, with hand-drawn artistic statements that push the boundaries of “simple clothing.”
Fashion retailers like Net-A-Porter, YOOX, and Neiman Marcus, designers like Alexander Wang and brands like J. Crew and Coach aren’t the only companies hoping to tap China’s wealthier online big spender.
Premium American brand Coach, which currently looms large in China's "affordable luxury" segment, continues to show a knack for marketing in what has become one of its critical global markets.
Though Topshop won't have a physical store in China until its first flagship in Hong Kong opens this May, the British brand has been hard at work making overtures to what it hopes will be one of its most promising new markets.
Following recent collaborations with Hogan, Gripoix, and Persol, Paris- and Shanghai-based Chinese artist Yi Zhou has teamed up with leading Italian e-tailer YOOX on a new "affordable couture" jewelry capsule collection.