E-Commerce
From Follower To Member: The New Chinese Revolution In CRM And Mobile Marketing
In Western countries, online traffic is moving from Web and PC’s to mobile while, in Asia, consumer and tech entrepreneurs have leapfrogged directly into mobile, creating popular apps like WeChat, Line, and Kakao Talk.
Augmented Reality, Intelligent Mapping: Fashion And Tech Collide In China
As China's mobile-obsessed consumers develop an interest in fashion, brands are finding that digital marketing via Weibo or WeChat might not be enough to drive shoppers to stores or boost online sales.
British E-Commerce Powerhouse ASOS Plans To “Break From Tradition In China”
Fast-growing British online fashion retailer ASOS has long had its eyes on the China market, and by the end of October will launch a localized Chinese-language site.
Tod’s Targets China For Store Openings, E-Commerce
Italy's Tod's Group S.p.a. is set to further intensify its China efforts this year for its flagship Tod's leathergoods brand in particular.
China Entering E-Commerce And Mobile “Golden Age.” So Why Are Fashion Brands Lagging?
Despite the explosive growth of China's digital space and e-commerce market, most Fashion brands remain slow to adapt to the changing tides of Chinese luxury consumption.
