Chinese firms are buying up real estate abroad at a rapid pace, and luxury brands need to be aware of where they're doing it, argues columnist Sage Brennan.
As Chinese buyers continue to scoop up an increasing amount of U.S. luxury real estate, brands must align their strategies with the newfound mobility of this customer segment.
Despite a dramatic reduction in government-related travel, Chinese tourist arrivals in the United States continue to build and to drive luxury spending, says columnist Sage Brennan.
Columnist Sage Brennan outlines several ways in which brands can successfully attract Chinese travelers.
Contrary to conventional wisdom, summer––not Chinese New Year or October Golden Week––is the must-win tourism opportunity in global gateway cities.
Despite the proven purchasing power and attractive spending patterns of traveling Chinese consumers, brands dramatically underinvest in this global customer segment in their home markets.
Luxury brands are actively seeking to attract and engage Chinese consumers as they continue to venture abroad for education, investment, business opportunities… and shopping.
China’s fall holiday season will raise the stakes for American travel, hospitality and retail sectors this year, due to the unusual confluence of two major holidays.
Given China’s one-child policy and cultural emphasis on education, sending a child abroad to study is considered the ultimate luxury purchase.